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Happy Birthday YouTube
– By Steve Robins YouTube and Solution Marketing YouTube presents a great opportunity for solution marketers. But what exactly is the solution marketing opportunity? Viral videos? Product pitches?...
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BMW Makes Joy. And You?
- By Steve Robins Does Your Company Make and Sell a Solution? Or a Product? Rather than focusing on feeds and speeds, competitive comparisons, or sexy features, BMW’s Joy campaign focuses on the...
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Netflix: It’s the Customer, Stupid, Part I
By Steve Robins Netflix loses sight of their most important asset: the subscriber If you’ve read The Solution Marketing Blog for a while, you know that business (or consumer) problems tend to remain...
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Netflix: It’s About the Customer Strategy, Stupid – Part II
By Steve Robins Six Solution Marketing Lessons from Netflix As I mentioned at the end of the last post, Netflix: It’s the Customer, Stupid, Netflix’s recent misadventure is a cautionary tale for...
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